How to optimize your website for SEO

When it comes to optimizing your website, we think technical factors are a Significant way of optimizing the website, but some simple SEO activities can also help to rank the website.

Firstly let’s know what is search engine optimization,

What is SEO? 

Search Engine Optimization is an Organic activity where you don’t have to pay a single penny to get ranked on google. In search engine optimization, content is optimized with its relevance, keyword frequency, and its authority, and then it gets ranked on the search engine result page. 

In simple language, SEO is thinking from your customer’s side about their needs, requirements, and their way of thinking about a particular service.

SEO is the best practice to get higher traffic to your website and get ranked on the first page of the search engine. Your website will get ranked on google only when your content is relevant to the search, your website is user friendly, where you don’t use any shortcut to get ranked and many factors matter which we will learn soon.

Let’s know about five simple ways to optimize your website

How Search Engine Works

Google as search engine optimization uses programs like spider & bots to crawl websites that scour the internet for a few days or weeks so that content will be outdated. Every file, code & URL is crawled so that every information is collected and stored and organized according to its keyword and arranged according to its search queries.

Crawling and Indexing is all about collecting the information and arranging it but Ranking depends on some factors which are assigned by Google, factors like keyword volume, density, speed, and attached links. 

The best practice for search engines is to run the website according to the Google Algorithm where a lot of factors matter to get ranked on google. 

The keyword is one of the most important factors on which search engines run, it is a term where a single word is entered and on the search engine results will be displayed in the form of a website which will be listed according to the authority.

Digital Marketing professionals will use the keyword as an opportunity to optimize the website and get ranked on google results, it’s just like thinking in a way where thousands of people search for a single word and using that word website gets ranked and displays their website.

What you can do to get ranked on google.

Know the Intent of your customers, content should be aligned to the intent of your audience. Now when it comes to Intent there are different kinds of Intent for different searches, one has different intent while doing online shopping and different intent while searching some technical information on search engine.

• Navigational Intent – When we search for the specific website through its domain name or any application which we know.
• Informational – when we search for information, it can be a piece of casual information.
• Transactional – The user already decided to buy something but just wants to review it.

At last, it all depends on which services your website provides and which are your customers. If your website’s purpose is to sell the product then there is no need to rank on an informational keyword.